Privacy Policy

Last updated: 19 June 2026

This Privacy Policy explains how KMR Audio Ltd collects, uses, stores and protects personal information when you visit our website, place an order, create an account, contact us, use our live chat, request advice, apply for finance, sign up for marketing or otherwise interact with us.

We aim to be clear about what information we collect, why we use it, who we share it with and the rights you have under UK data protection law, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.

1. Who we are

KMR Audio Ltd is a specialist retailer of professional audio equipment.

2. Information we collect

Depending on how you use our website and services, we may collect the following types of personal information:

Information you provide to us

• name, billing address, delivery address, email address and telephone number;
• account registration details and login information;
• order details, product enquiries, returns requests and customer service messages;
• information submitted through contact forms, consultation request forms, live chat, email or telephone conversations;
• marketing preferences, newsletter sign-up details and communication preferences;
• information provided when applying for finance or requesting finance-related support.

Information collected automatically

• IP address, browser type, device type, operating system and approximate location;
• pages viewed, products viewed, search activity, clicks, basket activity and checkout activity;
• cookie identifiers and similar online identifiers, where permitted by your cookie preferences;
• security, fraud prevention and diagnostic information.

Information from third parties

• payment and fraud prevention information from payment processors;
• finance application status information from finance providers;
• delivery and fulfilment updates from shipping providers;
• analytics, advertising and attribution information from platforms such as Google and Meta, where applicable and permitted.

3. How we use your information

Purpose	Examples	Lawful basis
Processing orders and providing our services	Taking payment, confirming orders, arranging delivery, managing returns, providing invoices and customer support.	Contract; legal obligation; legitimate interests.
Customer accounts	Creating and managing customer accounts, order history and saved customer details.	Contract; legitimate interests.
Responding to enquiries	Replying to product questions, consultation requests, live chat messages, email enquiries and telephone enquiries.	Legitimate interests; contract where the enquiry relates to an order or potential purchase.
Finance applications and finance enquiries	Supporting finance checkout options and passing relevant information to finance providers where you choose to apply.	Contract; legitimate interests; legal obligation where applicable.
Website security and fraud prevention	Protecting the website, preventing fraud, identifying misuse and maintaining checkout security.	Legitimate interests; legal obligation.
Analytics and website improvement	Understanding how customers use our website, improving navigation, product pages, search, checkout and performance.	Consent for non-essential cookies; legitimate interests for aggregated operational analysis where permitted.
Marketing	Email newsletters, promotions, advertising, remarketing and measuring marketing effectiveness.	Consent; soft opt-in where permitted; legitimate interests for business-to-business communications where lawful.
Legal and business administration	Accounting, record keeping, tax, resolving disputes and complying with legal obligations.	Legal obligation; legitimate interests.

4. Cookies and similar technologies

We use cookies and similar technologies to operate our website, remember preferences, secure the checkout, understand site usage and support advertising and measurement. Non-essential cookies are managed through CookieHub, our consent management platform.

You can accept, reject or change cookie preferences using the cookie controls available on our website. More detailed information is available in our Cookie Policy.

5. Third-party services we use

We use trusted third-party service providers to operate our website and provide our services. These may include:

Provider	Purpose
Shopify	Ecommerce platform, checkout, customer accounts, order processing and essential website functionality.
CookieHub	Cookie consent management and storage of cookie preference choices.
Google Analytics 4	Website analytics and ecommerce measurement, subject to cookie consent.
Google Ads and Google Merchant Center	Advertising, conversion measurement, product listings and campaign reporting, subject to cookie consent where required.
Meta / Facebook	Advertising and campaign measurement, subject to cookie consent where required.
Stripe and other payment providers	Payment processing, fraud prevention and payment security.
Finance providers, including Novuna where applicable	Finance application processing where you choose to apply for finance.
Olark	Live chat functionality and customer support.
Cloudflare	Website security, performance and traffic protection.
AWS / email delivery services	Delivery of website form submissions and operational emails.
Email marketing platforms	Newsletter and marketing communications where you have subscribed or where otherwise permitted.
Delivery and fulfilment providers	Delivery of orders, shipping updates and fulfilment support.

We only share personal information where necessary for the purposes described in this policy, where required by law, or where you have asked us to do so.

6. Legacy services currently under review

Some legacy third-party services may remain present on limited parts of the website while we update our systems. This includes POWR forms and Salesfire functionality. These services may set additional cookies or use similar technologies when loaded. We are reviewing and removing or replacing these legacy integrations as part of our ongoing website improvement and compliance work.

7. Marketing communications

We may send marketing emails where you have subscribed, where you have consented, or where the law allows us to contact existing customers about similar products or services and you have not opted out.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

8. Payments and finance

Payments are processed securely by third-party payment providers. We do not store full card details on our own systems. Payment providers may process payment information, fraud prevention data and transaction details in accordance with their own privacy notices.

If you choose to apply for finance, your application may be handled by a finance provider. We may share the information needed to process your application, assess eligibility, complete the purchase and provide support. The finance provider will also act as a controller for information used in assessing and managing your application.

9. International transfers

Some of our service providers may process personal information outside the United Kingdom. Where this happens, we rely on appropriate safeguards, such as adequacy regulations, standard contractual clauses or other lawful transfer mechanisms, where required.

10. How long we keep information

We keep personal information only for as long as necessary for the purposes for which it was collected, including to provide services, meet legal and accounting obligations, resolve disputes and enforce agreements.

Type of information	Typical retention period
Order and invoice records	Usually up to 6 years for accounting, tax and legal purposes.
Customer account information	For as long as the account remains active, then for a reasonable period afterwards.
Customer service enquiries	For as long as needed to handle the enquiry and maintain appropriate business records.
Marketing preferences	Until you unsubscribe or withdraw consent, with suppression records kept where necessary to respect opt-outs.
Cookie consent records	For the period stated in our Cookie Policy or consent tool.

11. How we protect your information

We use technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or disclosure. These include secure website connections, access controls, trusted payment providers and security monitoring.

12. Your rights

Depending on the circumstances, you may have the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your information;
• request restriction of processing;
• object to certain processing, including direct marketing;
• withdraw consent where processing is based on consent;
• request transfer of certain information to another provider;
• complain to the Information Commissioner's Office.

To exercise your rights, please contact us using the details in section 1. We may need to verify your identity before responding.

13. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technologies or legal obligations. The latest version will be published on this page.